The BlackTies, a Sydney magician group, was struggling with manual tasks such as managing leads and updating spreadsheets, which took away from their creativity. They discovered Zapier, an automation tool that simplified the process of connecting apps and automating workflows. With Zapier, they were able to automate tasks such as transferring information from email to Trello cards, creating deals in Pipedrive, and generating Trello cards with event details. This automation significantly reduced their back-end management time by 95 percent, allowing them to focus on their creative work and scale their business successfully.