Bitly is a popular tool among digital marketers, used by over 5 million users monthly to create custom short links and monitor engagement. The platform offers analytics tools, customizable branding options, and integrations with various apps and browsers. Users can automate link tracking using Zapier workflows, which can be customized to launch new marketing efforts quickly. With its intuitive dashboard and robust features, Bitly helps build brand awareness, connect with audiences, and gain insights into campaign performance.