It's time to rethink how we approach busyness and its impact on our work and personal lives. By recognizing that busyness doesn't necessarily equate to importance, we can focus on doing the most important work while also making time for rest and creativity. To protect our time from encroaching demands and busywork, we can create more efficient 1:many situations, choose something to sacrifice in order to free up time for meaningful work, plan and automate focused work periods, and rethink the tools and services we use to serve our values. By doing so, we can prioritize what truly matters and avoid letting busyness become a burden.