Receiving feedback can be challenging, even when we know it's good for us. Researchers Doug Stone and Sheila Heen argue that feedback is a skill that can be taught and refined to improve personal advancement. However, most companies only focus on teaching employees how to give good feedback, rather than receiving and applying it effectively. To receive feedback well, one must understand their own biases and triggers, such as truth, relationship, and identity triggers. It's essential to ask questions like "What do you see?" and "How would I do it differently?" to dig under the label of the feedback and understand its meaning. Additionally, understanding one's baseline, swing, and sustain/recovery values can help individuals better receive feedback. The duo also suggest that asking for straightforward and clear feedback, acting sooner rather than later, and being open to constructive comments can improve personal growth and development.