OpenPhone, a business phone service startup, aimed to simplify communication for small business owners by integrating a business phone number with existing devices in an app. The company's co-founder, Daryna Kulya, was initially challenged by manual tasks such as responding to surveys and NPS scores, but found automation through Zapier helped streamline routine tasks and save time, allowing her to focus on the business. With automation, OpenPhone can proactively tackle product issues and improve customer experience, resulting in a number-one-rated business phone service on G2. By leveraging Zapier, OpenPhone was able to create an "awesome culture" internally for asking how to streamline tasks, ultimately leading to improved productivity and workflow.