2012 was a significant year for Zapier, marking its first complete year in business, and saw the publication of 12 notable blog posts that showcased the company's growth and expertise in integration and automation solutions. The top posts highlighted key lessons learned by Zapier's founders, such as the importance of self-belief, the value of learning to hack, and the need for effective customer support. Additionally, the posts demonstrated Zapier's commitment to innovation, including its introduction of a new free plan, tools for bootstrapping startup ideas, and integrations with popular web applications. The blog posts also touched on topics such as sentiment analysis, marketing strategies, and building successful products that automate tedious tasks, providing valuable insights into Zapier's approach to product development and customer acquisition.