In today's noisy world, finding a quiet space to focus and concentrate can be challenging. However, ambient background noise has been scientifically proven to improve concentration and creativity, even if you don't work in a loud environment. Research suggests that low-level ambient noise can increase creativity, while white noise has been shown to improve memory and concentration. White noise is the combination of all frequencies of sound humans can hear and perceived at a similar level, and it's also known as pink noise or brown noise, each with its own unique characteristics. There are many apps available that generate various types of ambient background noise, such as Binaural beats, Brain.fm, Coffitivity, myNoise, Naturespace, Noisli, Noizio, OmmWriter, Rainy Mood, and SimplyNoise, each offering a unique experience to help you focus, relax, or sleep. The best app for you will depend on your personal preferences and surroundings.