When managing new contacts, every second counts, as a fast response shows care about their needs and readiness to work together immediately. However, with multiple platforms and moving parts, it's easy for new contacts to get lost in the chaos. Automation can help by providing customized notifications when new contacts reach out, such as using Zapier to send alerts on team chat apps or receive notifications from email with specific phrases. This allows teams to stay on top of their work, give new contacts a great experience, and automate recurring tasks like sending messages after new leads fill out forms or send emails, following the structure of "When this happens, do that" in Zaps that consist of triggers and actions. By using Zapier's pre-built templates and creating custom Zaps, teams can streamline their workflow, make timely notifications, and focus on higher-priority tasks while making a great impression on new contacts.