Love Your Melon, a company that started with giving hats to children fighting pediatric cancer in the United States, has grown into a brand that not only gives away hundreds of thousands of hats but also funds research and collaborates with celebrities and influencers. The company uses automation tools like Zapier to streamline its operations, automating tasks such as record-keeping, sales processes, and even creating custom orders for colleges and sports teams. By leveraging these tools, Love Your Melon is able to focus on its mission while saving time and resources. With the help of Google Sheets and Typeform, the company can track data and gauge the success of its campaigns, ultimately making it a more efficient and effective organization.