Company
Date Published
Author
Luciano Viterale
Word count
1447
Language
English
Hacker News points
None

Summary

Here is a neutral and interesting summary of the text, focusing on key points: Building an effective B2B prospect list is crucial for generating positive responses with cold emails. A well-curated and accurate prospect list helps to ensure results in cold email marketing. To create such a list, it's essential to define your ideal customer profile (ICP), which includes attributes, characteristics, and demographics of the perfect customer. This ICP serves as a starting point for narrowing down decision-makers within companies that would be a good fit for your product or service. Next, you need to determine the right individuals to email, including decision-makers, influencers, and users. After that, create campaign angles, which are value propositions, incentives, or lead magnets presented in the email context. To build the prospect list, use a B2B database like Apollo or ListKit, and verify domains to ensure deliverability. Finally, enrich your list with key pieces of information that support your angles, and start emailing your prospects once you have a solid foundation.