Automation can help small businesses streamline processes across departments, making them more efficient and organized, which ultimately allows for faster scaling and increased return on investment (ROI). By automating tasks such as lead follow-up, meeting reminders, and client onboarding, small business owners can free up valuable time to focus on closing deals. Automation can also improve sales workflows, deal management, invoicing, team collaboration, and document management, enabling businesses to make data-driven decisions and drive growth. With the use of workflow automation software like Zapier, small businesses can automate anything they can imagine, combining user interfaces, data tables, and logic with thousands of apps to build and automate custom workflows.