The text discusses the importance of adopting automation habits in organizations, highlighting that most businesses are thinking about automation in the wrong way by focusing on "who will do it?" instead of "how will it get done?". Successful business process automation starts with developing and adopting good habits, such as asking the right questions and identifying opportunities to automate small, repetitive tasks. The author shares examples of how automation can be applied in various areas, including lead generation, referral generation, and creating common dashboards across departments. By adopting a habit of asking "how will this work get done?", organizations can identify automation opportunities and create more productive processes, ultimately eliminating bad habits and amplifying good ones.