You've heard the news, got the emails, and read the blogs. It's no secret: automation is essential for organizational success in 2021. Startups who automate may just succeed faster and outpace their rivals. Automation gives companies a competitive edge by strengthening performance in areas such as solving customers' pain points, connecting with consumers through storytelling, providing unique selling propositions, offering reliable customer support, and staying ahead of market changes and trends. By amplifying the good stuff you're already doing, automation can help accomplish more by doing less, standardize processes from the start, reduce errors and increase scalability, become a competitive player in your industry, and capture more leads automatically. With automated workflows, startups can empower their teams to work smarter, not harder, and offer a customer experience that's so consistent no one will ever guess they're a team of four working from spare bedrooms or dining room tables. By automating repetitive tasks, capturing leads, and staying informed about industry insights, businesses can reduce costs, increase productivity, and gain a competitive advantage.