Landing pages are a powerful marketing tool that can help launch new products or services, generate leads, and automate tasks. By integrating with popular apps like Mailchimp, Unbounce, Google Forms, and HubSpot, Zapier's automatic workflows (Zaps) can capture new leads, add visitors to email lists, and build excitement for new offerings. With pre-made Zap templates, users can customize workflows to send personalized messages, follow up with leads, and track the performance of their landing page. By automating tasks such as sending emails, adding contacts to email lists, and updating CRM systems, landing pages can be optimized to maximize lead generation and conversion rates. Additionally, Zapier's integration with thousands of apps enables users to create secure, automated systems for their business-critical workflows.