Bambu, a platform by Sprout Social, simplifies employee advocacy on social media by curating approved content and providing suggested social messages for employees to share. To support its growing demand and target content curation, Bambu turned to app automation tool Zapier, which automates content curation, alerts, and filtering relevant content. With Zapier, Bambu's services team can quickly feed content into the platform from multiple sources, cut through noise with automatic filters, track errors in Slack, and streamline their workflows. By using Zapier, the Bambu team is able to work smarter, not harder, and focus on developing relationships with clients and ensuring successful employee advocacy programs.