Using automation tools like Zapier can help businesses manage their contact information more efficiently, reducing frustration and errors associated with manual data entry. With Zapier, users can create custom workflows, known as Zaps, that automate tasks such as sending new contacts to CRM or email marketing platforms. The process involves selecting a trigger event, such as a new form submission, and an action, like creating a new contact record, followed by mapping relevant information from the form or email into the new contact. By automating these tasks, businesses can free up time to focus on higher-priority activities, such as writing emails, while ensuring accurate and timely data entry.