Automating lead tracking is crucial for businesses to manage high-quality leads effectively. Using a spreadsheet or database app can make it easier to analyze data and share it with stakeholders, while automation ensures faster data updates and better accuracy. Zapier, the leader in workflow automation, integrates with thousands of apps from partners like Google, Salesforce, and Microsoft, allowing users to build secure, automated systems for their business-critical workflows. By creating Zaps that automatically send new leads to spreadsheets, teams can streamline team collaboration, protect customer information, easily analyze data, back up data, and scale lead generation with automation.