Zapier is a workflow automation tool that allows users to automate the process of backing up important form submissions or email data to a database, providing a failsafe against lost information and enabling analysis in one central location. By integrating with thousands of apps, including Google, Salesforce, and Microsoft, Zapier provides users with secure, automated systems for their business-critical workflows. Users can create custom Zaps by following the "When this happens, do that" structure, which consists of a trigger and an action, and can perform one or more actions after being triggered. With Zapier, users can save new form entries or emails to a spreadsheet, parse new emails with data, add rows to Microsoft Excel for new Outlook emails, and collect new Typeform responses as rows on Google Sheets, among other options.