Public relations (PR) is not content marketing, social media, or advertising, but rather a way to put the spotlight on your brand and build awareness with your target audience. It's about sharing your story, fostering connections, and creating buzz around what you do. Before starting PR efforts, it's essential to have an automated system in place that showcases your best content, provides contact information for journalists, and allows interested parties to reach out to you. This includes creating a "Press" page on your website or social media platforms with curated content, testimonials, and videos showcasing your personality. You should also add a contact form that curates PR contacts and allows them to provide information on what they need, as well as an appointment scheduling app for easy booking. Finally, collecting email addresses in one place is crucial for creating lasting relationships and outreaching to new opportunities.