Zoho CRM is a powerful customer relationship management tool that can help small to mid-sized businesses manage sales and track new leads, log customer engagements, and create personalized campaigns. The Zoho CRM integration with Zapier allows users to automate workflows and connect the data to other apps, such as Google Ads, Facebook Lead Ads, Unbounce, Stripe, Shopify, and WooCommerce, without manually transferring it. This can help businesses save time, reduce errors, and provide a more personal and effective customer experience. The integration also enables users to get notified automatically when new leads are added, follow up with leads right away, backup important contact data, and connect Zoho CRM with other apps using webhooks. By automating these tasks, businesses can streamline their sales process and improve conversion rates.