You don't send emails piecemeal, but rather customized campaigns using tools like Zoho Campaigns. By pairing it with Zapier's automation capabilities, you can create workflows that automatically subscribe new leads, update existing contacts, and more. This helps scale your business faster. You can automate tasks such as turning form submissions into contacts, creating contacts from ads, and keeping contact information up to date across multiple apps, including Google Sheets and other email marketing platforms. Additionally, Zapier's webhooks feature allows you to catch lead information and send it to Zoho Campaigns, even if there's no existing integration. With automation, you can take your email marketing efforts further and get more out of tools like Zoho Campaigns.