In the realm of sales, speed is crucial as every minute spent waiting to contact a potential buyer can lead to lost opportunities. CRM tools like Zendesk Sell can help manage and respond to leads at scale by providing context around customer accounts, enhancing productivity, and offering pipeline visibility. By automating workflows using Zapier pre-made templates or custom Zaps, businesses can capture and create leads accurately, store contact details efficiently, keep their sales team informed, get ahead of tasks, and ultimately drive growth by integrating with marketing efforts.