Automating tasks and workflows is crucial for scaling an eCommerce business using WooCommerce. With the help of Zapier, a workflow automation software, users can connect various apps and tools to automate tasks such as tracking orders, creating invoices, and improving customer engagement. By setting up pre-made workflows, or Zaps, users can automate tasks like updating order information in spreadsheets, sending custom emails and notifications, and tracking leads. Additionally, webhooks can be used to customize workflows and connect WooCommerce with other apps without a Zapier integration. Automation helps reduce manual work, improves customer experience, and increases efficiency, allowing businesses to focus on providing a top-notch online shopping experience for their customers.