URL shorteners are often overlooked as a useful tool for improving online sharing and engagement, but they can greatly enhance the effectiveness of content marketing campaigns and streamline workflows with automation tools like Zapier. By leveraging Zapier's integration capabilities, users can automate tasks such as creating shortened URLs for new blog posts, tracking link activity, and sharing shortened URLs on social media platforms. This allows businesses to make their online efforts more visually appealing and clickable, while also streamlining their workflow and reducing the need to manually create short links. By automating these tasks, users can focus on other aspects of their business and increase productivity.