TikTok Lead Generation is a feature within TikTok Ads Manager that allows businesses to create call-to-actions within ads, directing users to forms where they can submit their contact information and respond to other questions. With the integration of Zapier, users can automatically move leads from TikTok's Ads Manager to other apps, such as CRM or email marketing platforms, without needing to download CSVs. The integration uses a trigger called New Lead, which kicks off a Zap whenever there is a new lead in a specific lead form. Users can set up their Zaps through the TikTok Ads Manager interface or on the Zapier website, and configure the app connections, action steps, and testing process as needed. Automation ideas for TikTok Lead Generation include sending custom alerts to sales teams, keeping CRM information up-to-date, tracking leads in spreadsheets, and subscribing new leads to email marketing lists. The integration is available through both TikTok Ads Manager and Zapier websites, allowing users to access it easily and start automating their lead generation process.