Zapier is a workflow automation software that empowers users to create customized, automated solutions by combining user interfaces, data tables, and logic with thousands of apps. Kristin Tara Horowitz, CEO of The Pad Climbing, discovered Zapier and used it to automate various tasks at her company, including appointment confirmations, reminders, and an application system for hiring new team members. By automating small tasks, she gained time and reduced stress, while also improving productivity and consistency in her business practices. With Zapier, Kristin was able to streamline processes, eliminate mental load, and create a more efficient hiring process that eliminated back-and-forth emails and ensured fairness for all applicants. She encourages others to start small and automate tasks they wish they didn't have to do, as it can lead to improved business practices, happy customers, and increased efficiency.