Streak is a CRM tool that allows users to manage their contacts directly from within their Gmail account, streamlining workflows and automating tasks using Zaps, which are automated workflows provided by Zapier. With Streak automation, users can connect their tools, trigger notifications, schedule calendar events, and create automatic backups of customer data. These workflows can also be used to send notifications, update contact information, process forms, and back up contacts, ultimately helping users free up time to focus on nurturing sales leads.