Squarespace's built-in forms allow generating leads and collecting information from visitors, but using Zapier's automated workflows (Zaps) to connect these forms to other tech stack apps amplifies the power of form data. This enables actions such as adding form responses to email marketing newsletters, creating new contacts and subscribers, and sending follow-up emails. Zaps can also be used to track form submissions, create tasks in project management apps, and add data to databases, ultimately connecting customer data with other business tools to improve team collaboration and engagement with customers.