You want to provide a seamless customer experience by sending transactional and marketing emails through SendGrid with a 99% deliverability rate. To streamline this process, you need to connect SendGrid with your tech stack using Zapier's automated workflows, called Zaps. With Zaps, you can automatically add new form submissions or lead clicks to your SendGrid campaigns without manual admin work. You can use Zaps to send automatic emails for new Typeform entries, Unbounce submissions, Google Forms responses, Gravity Forms submissions, and connect SendGrid with spreadsheets like Airtable and Google Sheets. Additionally, you can use Zapier's webhooks feature to send automated messages or information to other apps whenever there's new information available. With Zaps, you can also nurture leads who click on your ads, create personalized campaigns for paying customers, and take your transactional and marketing emails to the next level by extracting key data and sending highly responsive campaigns.