FuseChicken, a smartphone accessory company, needed a platform to consolidate its systems, cut down on errors, and increase productivity after rapid growth. They found Airtable, which runs most of their company's operations except for accounting, and later discovered app automation tool Zapier, which connected Airtable to their preferred accounting software Zoho, saving them 40 hours a week and eliminating mistakes. With Zapier, FuseChicken created an efficient sales process using multi-step Zaps that automate tasks such as creating invoices in Zoho and sending notifications to Slack, allowing the team to focus on monitoring while Zapier does the heavy lifting.