Productboard is an app that helps companies turn customer insights into product changes and updates by streamlining roadmaps and prioritizing ideas. By combining Productboard with Zapier, businesses can create automatic workflows called Zaps that increase productivity and collaboration. Zap templates are pre-made workflows that can be customized in a few minutes, making it easy to automate tasks from issues and features, track feedback, send team notifications, and turn customer feedback into reality.