Pendo, an all-in-one analytics, tracking, and feedback app, helps businesses understand their users better by providing insights into how customers interact with digital products like apps or platforms. To make the most of Pendo's data, it's essential to connect it with other business-critical apps using Zapier's automated workflows, which allows for seamless integration and minimizes context switching. By setting up Zaps, businesses can automate tasks such as sending notifications, tracking data in spreadsheets, connecting to CRM or email marketing tools, and notifying teams of new user activity, ultimately making user data their most valuable asset.