With PayPal being a widely used payment platform, many online sellers and businesses struggle with manual tasks such as adding new customers to email lists or CRM systems after each transaction. However, using automation tools like Zapier can help streamline these processes by connecting PayPal accounts to various apps, allowing for the creation of customized workflows called Zaps. These automated workflows enable users to add customers to email marketing lists, update contacts in CRM systems, and even generate invoices without manual errors. By leveraging Zapier's capabilities, businesses can focus on more important tasks, such as building strong relationships with customers and providing exceptional service, while automating repetitive and time-consuming processes.