When building a business or product from scratch, an outside perspective is often necessary to see the big picture. Bram Kanstein, founder of Startup Audits, was bogged down by manual tasks such as creating documents and writing emails for each new client. He found a solution with Zapier, an app automation tool that allowed him to automate his client onboarding process, including creating folders in Google Drive, sending welcome emails, and adding clients to Google Sheets. With a multi-step Zap, Bram condensed his onboarding process and now it happens instantaneously, freeing up time for him to focus on his clients' startups. By automating this process, Bram is able to see the forest for the trees and help startups do the same.