We started krankenversichern.at, a private health insurance comparison page for Austria, with the goal of helping customers make informed decisions about insurance by providing information that's often hard to find. We created a system on our own to instantly give customers information they needed to make their buying decision, which was made possible by using Zapier to automate each step and immediately send customers a personalized offer. By automating an offer process, we saved at least 15 hours each week and increased the conversion rate for our main call to action, booking a call with us. We structured our data to easily find and surface information to our customers, used webhooks to trigger our automated system, sent offers as emails, enrolled leads in a lead nurturing sequence, and created engagement and trust with an SMS service. Our results include saving 3 to 4 hours per day and increasing the number of leads per day, which we attribute to the great user experience for our customers.