Zapier is workflow automation software that allows users to connect various apps, including Microsoft Outlook, to create automated workflows, known as Zaps, which can help streamline business-critical tasks. With just a few clicks, users can automate repetitive tasks such as creating to-do lists from email requests, sending personalized emails to new leads, and updating calendar events in real-time. This enables users to free up time, prioritize work, and stay on top of their inbox and schedule. By automating these tasks, businesses can improve productivity, reduce stress, and focus on high-priority work.