Manychat is a chat marketing solution that automates conversations with customers on apps like Instagram, WhatsApp, and Messenger, making your brand more responsive to customer inquiries. To connect Manychat to other tools, such as calendar apps or email marketing software, users can use Zapier's automated workflows, known as Zaps. This allows for seamless integration between business-critical apps, enabling automation of tasks like sending notifications, creating rows in Google Sheets, and adding subscribers to mailing lists. With Zaps, users can also connect Manychat with other tools, such as Calendly, LeadConnector, and email marketing software, to manage contacts across multiple apps and automate tasks like setting custom fields, registering invitees, and importing subscribers into newsletters. By automating these tasks, businesses can make their brand feel more responsive in real-time, saving time and increasing efficiency.