Here is a 1-paragraph summary of the text, covering key points in an objective, neutral, and interesting tone: Connecting Mailshake with other apps using Zapier can help automate various tasks, such as sending personalized cold emails at scale, tracking leads, and nurturing customer relationships. By setting up pre-made workflows or custom integrations, users can streamline their sales engagement efforts and reduce the time spent on manual data transfer and lead management. With automation, businesses can receive instant notifications when leads engage with their emails, pause or unpause campaigns, and even set up workflows to track leads in CRM systems like Copper. Additionally, Zapier's integration with Google Sheets allows users to track leads' status changes and send personalized messages to their team, ultimately closing more deals faster by providing a bird's-eye view of the sales pipeline.