With the LinkedIn Conversions integration, businesses can track both online and offline conversions, automatically sending data from CRM, eCommerce platforms, or event software to LinkedIn for accurate tracking and analysis. This allows companies to capture a holistic view of their ad performance, optimize their business strategies, and ultimately improve ROI. The integration automates manual tracking processes, reducing errors and increasing efficiency, while enabling businesses to send conversion events from external platforms back to LinkedIn for tracking, such as CRM events or eCommerce transactions.