TravelPerk, a business travel company, aimed to simplify travel for companies by offering easy-to-use tools and stellar customer support. To keep costs down and their team small, they automated as many of their processes as possible using Zapier, an app automator that connects apps at a fraction of the cost of hiring an engineer. By constructing Zaps, TravelPerk's marketers connected apps on their own without relying on developer resources, removing the engineering bottleneck from the process and feeling liberated. The company used Zapier to automate workflows for tools like Marketing automation, Lead generator, Customer relationship manager (CRM), Team chat, and Customer communication, saving time and money in the process. With automated connections between apps, TravelPerk's team was able to focus on growth campaigns and learning data insights, rather than spending resources on creating integrations from scratch.