To speed up sales cycles and secure more deals, businesses can use Zapier to automate the process of creating Salesforce leads from new Google Form responses. By setting up a workflow using Zapier's automated workflows, called Zaps, a business can send every new Google Form submission to Salesforce, reducing response time and increasing the chances of securing a sale. The process involves connecting a Google Forms account to Zapier, selecting a form trigger, and then setting up an action in Salesforce to create a lead record with customizable fields, such as company name and phone number. With this streamlined workflow, businesses can reach out to leads as soon as they express interest without having to manually transfer over contact details, keeping their lead pipeline well-oiled and efficient.