Leadpages is a comprehensive tool suite for making conversions, but it doesn't run businesses on its own. It's essential to complement Leadpages with workflow automation tools like Zapier to fill in the gaps and automate tasks such as sending email alerts, saving leads, and storing customer information. By connecting Leadpages to various apps and services through Zaps, users can streamline their workflows, increase efficiency, and boost sales. For instance, users can create Google Sheets rows for new form submissions, send notifications when a sale is made, add subscribers to mailing lists, and connect Leadpages to meeting tools like Zoom or Google Calendar. Additionally, Zapier's webhooks feature allows users to connect almost any app to Leadpages, even if there isn't an existing integration. By automating these tasks, businesses can focus on what matters and maximize their conversions with Leadpages.