Keap is a CRM that aims to keep sales teams personal and flexible, allowing them to manage customer relationships effectively. When paired with Zapier, a workflow automation software, Keap can automate processes such as collecting leads from different channels, logging meeting notes, and tracking invoices. This integration enables users to create automated workflows called Zaps, which connect Keap to other apps they use daily, streamlining their sales process. The Zaps discussed in the article allow users to import lead data directly into Keap, automate tasks and meeting notes, and subscribe contacts to marketing platforms, ultimately helping sales teams nurture and convert leads into customers.