Iterable is a robust cross-channel marketing platform that enables organizations to create optimized customer experiences, but when automated workflows are added, it becomes even more powerful. Zapier's automated workflows, called Zaps, connect Iterable to the rest of the tech stack, providing a complete marketing funnel tailored to a team's unique processes. With Zaps, users can track events in Iterable, such as new leads from social media ads or form submissions, and create automated workflows that consolidate these actions into one place. This helps ensure that each new prospect is added to the appropriate marketing communications flow, and enables teams to stay informed about new leads through email notifications. Additionally, Zapier's webhooks can connect Iterable with almost any app, allowing users to automate data entry from obscure ad-tracking services or form builders without a Zapier integration. By connecting Iterable with the rest of the tech stack, organizations can become even more effective in nurturing their leads and tracking events across various platforms.