To maintain customers over time and prevent churn, customer service and support teams need to work together to provide exceptional experiences 24/7. Using tools like Intercom can help solve tickets and keep lines of communication open with customers in real-time. However, to get the most out of Intercom, it's essential to integrate it with other apps used for business growth and management, such as CRM or email marketing apps, using Zapier's automated workflows, known as Zaps. These Zaps can automatically route tickets to the right teams, gather feedback, analyze conversations, and even use AI to help improve customer satisfaction and maintain efficient support operations. By automating these tasks, businesses can streamline their processes, provide personalized communications, and respond faster to customer issues, ultimately improving overall customer service and experience.