The struggle of maintaining an active social media presence without sacrificing free time is a common challenge for content creators and brands. Automation can help streamline tasks, such as cross-posting to other platforms, sending notifications, and keeping accurate records of posts. Zapier's automated workflows (Zaps) allow users to connect their Instagram for Business profile with other apps, repurpose content across social channels, analyze engagement, and keep backups of everything without manual copying and pasting required. By using Zaps, users can automate tasks such as sharing Instagram photos on Facebook, creating Tumblr posts from new Instagram media, sending notifications to team members or alternative audiences, publishing on other content platforms, and streamlining file and data management.