Hotjar is a customer feedback tool that provides heat maps, recordings, surveys, and analytics to help businesses understand their website's user experience. To get the most out of Hotjar, it's recommended to pair it with automation tools like Zapier, which can integrate with thousands of apps from partners like Google, Salesforce, and Microsoft. By setting up Zaps, users can automate tasks such as sending data to spreadsheets, notifying team members of new survey responses, tracking customer feedback, and creating customized follow-up emails. Additionally, Hotjar's data can be imported into other tools like Avrio for a more complete picture of customer insights, and filters can be used to refine data collection. Ultimately, the goal is to turn data into action, streamlining workflows and multiplying impact without extra work.