GoTo Webinar is a virtual event platform that allows users to customize, analyze, and scale their online events, but automating data sharing between GoTo Webinar and other tools in the tech stack can take it to the next level. With Zapier integration, users can automatically share webinar attendee information with their business apps, gather registrant data, and register attendees from various sources without manual effort. This enables features such as automatic registration of attendees, capturing registrants from forms, spreadsheets, and CRM systems, creating leads based on new activities or contacts, and adding registrants to email marketing tools for follow-up. Additionally, Zapier allows users to export webinar data to CRMs, log attendance data, and connect almost any app to GoTo Webinar using webhooks and catch hooks triggers. By automating these tasks, users can scale their events more efficiently and focus on providing the best virtual experiences for their customers.