Using Google Business Profile (formerly called Google My Business) is crucial for connecting your company with its audience and managing local listings, contact information, and business hours. However, manually monitoring reviews can be time-consuming and may lead to missed opportunities. To automate this process, you can use Zapier's workflow automation software to create pre-made workflows (Zaps) that trigger automatic responses to new reviews, assign them to team members or respond with a template, and even track and analyze review data. By automating these tasks, businesses can scale faster, build social proof, and turn customer feedback into actionable insights to boost their online presence and strategy.