Google Ads mobile conversion rates tend to lag behind desktop rates due to mobile users accounting for 56.2% of retailers' web traffic but converting at less than half the desktop traffic rate, with tablet traffic fares better. To address this issue, Google developed a solution called lead form extensions that allow companies to collect information from potential customers right from their search ads. These extensions show beneath a search ad on mobile and tablet devices, allowing users to provide contact information directly through your ad on the search engine result page, reducing the number of steps a user needs to take to convert, which can boost Google Ad mobile conversion rates and drive more leads into marketing funnels. With this extension, companies can design their form, select what information they want to collect from search, add business name, headline, description, and link to privacy policy, and then use Zapier to integrate with other apps, track lead information, update CRM records, create spreadsheets or database entries, send leads to email marketing platforms, and have lead information anywhere needed.